Spotify

interactive, video

Description

Problem: We were surprised to learn that some people don’t know what Spotify is. And if they’ve heard of it, they don’t know how it’s different from any other music service.

Solution: Target lapsed Spotify users and late adopters on Facebook (and Youtube and Hulu) with Product demo ads that focus on everyday and awkward events where Spotify can help.

Client: Spotify

Facebook Creative Shop Team: Christy Liu, Nicole Martinez, Jim Therkalsen

Director: Declan Whitebloom

Media Agency: 360i