Problem: We were surprised to learn that some people don’t know what Spotify is. And if they’ve heard of it, they don’t know how it’s different from any other music service.
Solution: Target lapsed Spotify users and late adopters on Facebook (and Youtube and Hulu) with Product demo ads that focus on everyday and awkward events where Spotify can help.
Facebook Creative Shop Team: Christy Liu, Nicole Martinez, Jim Therkalsen
Director: Declan Whitebloom
Media Agency: 360i