Problem: We were surprised to learn that some people don’t know what Spotify is. And if they’ve heard of it, they don’t know how it’s different from any other music service.
Solution: Target lapsed Spotify users and late adopters on Facebook (and Youtube and Hulu) with Product demo ads that focus on everyday and awkward events where Spotify can help.
Client: Spotify
Facebook Creative Shop Team: Christy Liu, Nicole Martinez, Jim Therkalsen
Director: Declan Whitebloom
Media Agency: 360i