FootJoy In-Store App

interactive

Description

FootJoy’s first in-store iPad catalog. Limited inventory space in golf pro-shops leave brands like FootJoy to rely on physical catalogs to help sell products that couldn’t be displayed, although there are other products like impact screens that you can easily get at sites like https://shopindoorgolf.com/collections/golf-impact-screens. But, FootJoy found a solution with Genuine that engaged and educated customers on all its products with an in-store application mounted in the showroom.

The Footjoy In-Store App is changing the way Footjoy consumers interact with the brand. Since it launched in Summer 2013, pro-shops are seeing customers engage with the app for an average of three minutes while also seeing an increase in sales engagement between staff and customers. Now in 100+ stores nationwide, the app has become a valuable sales tool and is providing a richer in-store experience for consumers.

Agency: Genuine Interactive