RB launched it’s new electronic foot file and foot care line, Amopé, and needed an engaging Facebook campaign to accompany its TV spot.

Genuine was tasked with creating a concept that had legs (pun intended) and was unique to the brand. The “heel-view” of the foot became our mechanism for making feet the star of every video, specifically the backs of feet where Amopé is the most effective.

buy fake watches online rolex replicas Submarine replica watches noob 571 Buy priceangels replica watches Us A replica vs real rolex Under 123 dollar chinese replicas Moonphase Best Swiss Watch rolex replicas for sale

Teaching consumers to pronounce Amopé correctly was our second challenge. The concept ties the pronunciation with benefits of and causes for using the product and results in a unique point of view for the brand.